The Executive Director of UNWTO Zhu Shanzhong at


UNWTO Executive Director at



From left: Bu Fancun, Gao Runxiang, Zhu Shanzhong, Chen Xiaojun


In the afternoon of Feb.6th, 2017, UNWTO executive director came to for inspection. He had conference with the curator Gao Runxiang, office manager Ji Jiayu,  technology support manager Yuan Zhu from,  Dasanxiang capital operation manager Bu Fancun, and capital operation expert Chen Xiaojun. Director Zhu had international perspective, profound cultural antecedents, and rich experiences of travel; the director provided practical advices for’s future development.


Zhu Shanzhong (right) and Gao Runxiang

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. UNWTO’s membership includes 157 countries, 6 Associate Members and 500 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.

On Aug.29th , the 97th conference held by UNWTO executive committee, Zhu Shanzhong(China) was elected as executive director. Zhu Shanzhong used to be the deputy chief at National Tourism Administration. This is the first time that Chinese representative participated in the leadership of the organization.

The director was’s old friend, in June, 2016, Zhu Shanzhong presented in the opening ceremony of Zirou Ligang’s exhibition-“The Flourishing Age of Tang Dynasty, the Dream of China-the Series of Tang People Playing Polo Exhibition” and gave positive feedback to the exhibition.


Gao Runxiang gave Director Zhu Shanzhong the painting of Chinese Zodiac Chicken as a present.


Zhu Shanzhong (right) and the capital operation manager at Dasanxiang Chen Xiaojun


 Zhu Shanzhong(right) and the capital operation expert Bu Fancun


Zhu Shanzhong(right) and the office manager at Ji Jiayu


Zhu Shanzhong(right) and the technology support manager at Yuan Zhu


Dasanxiang capital operation manager Chen Xiaojun(left) and the capital operation expert Bu Fancun are appreciating the Chinese Zodiac Chicken album


Zhu Shanzhong gave speech on the opening ceremony of -“The Flourishing Age of Tang Dynasty, the Dream of China-the Series of Tang People Playing Polo Exhibition” in June,2016